Just having a pressure washing website isn’t enough, especially when it comes down to whether or not your potential customer can find you on Google. More importantly, are your competitors’ websites search engine optimized?
What we find is that, oftentimes, most are. So how do you gain traction and outrank them in the almighty search results?
By getting aggressive with your pressure washing SEO campaign. It starts with the research. Who are your competitors? Where do they rank in regard to all the keywords you want to rank for? Is your site even healthy enough for the search engines to find you?
It’s a lot. We know. But we’re here to guide you through the whole process.
In comparison to other forms of digital marketing, the CPC system of Google Ads has a low cost of entry. This means that you can get started with small budget and scale into what works over time. This protects your wallet from large marketing losses. This is really great for companies in a very saturated market.
When you have a lot of competition in your business's niche, it can be hard to compete organically with bigger brands. Google Ads levels the playing field. When it comes to showing above the competition in Google Ads, it's not all about bid price. You can easily outrank the competition by having better ad quality scores.
Here at The Social Media Pros, we swear by the data. It's the number-one non-subjective indicator we have to tell us if what we're doing is working. We never get it right during the first test. It's rare that any agency does. However, by analyzing the data over small tests, we are able to scale what works, remove what doesn't, and test again.
Sales are low? Going into the off season and need some explosive growth fast? Try Google Ads. Organic SEO growth matters, but it won't get you overnight success. It takes time. However, with Google Ads, your phone could be ringing off the hook or your online store could be sold out in a week's time. This is due to the instant nature of Google Ads.
Have you ever been surfing the web only to see ads from a company whose website you've visited in the past? That's re-marketing, and it works really well. The average conversion of a website is 4%, meaning out of one hundred people that come to your website, only four convert. What about the other 96? They already have interest. We'll re-market to them.
Have you ever searched for a company on Google only to see that the first result isn't that company? This happens when competitors bid for your name. Ideally, Google doesn't want this to happen. So, we always include a very small portion of your ad budget to your business's name to deter other companies from bidding against it.
For the contact page.
We have spent every day over the better part of the decade inside of pressure washing Google ad accounts. We’ve seen what works—as well as what doesn’t.
We stay up to date will all recent communication from Google regarding Google Ads and all of its subsidiary products to be able to provide our clients with the best possible ROI.
Our average ROI with our clients is 3.76x when it comes to Google Ads, and that’s a number we’re very proud of. We are always learning and improving to increase that number for the benefit of our clients.
