Why are pressure washing Google Ads so popular? This is because every hour, your potential customer is making a Google search query. When they do, they’re more likely to click on the first one to three results—and the first one to four results on Google are almost always a Google ad.
Because this is PPC (pay-per-click advertising), you only actually pay when someone sees your Google ad and then goes to your website. The bonus here is that if you have the proper audience targeting, and your Google ad listing copy is good enough, you’ll end up with a great ROI.
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When it comes to Google Ads for pressure washing, keyword research is the most critical part of starting the journey. Through our extensive keyword list building, we can predict the CPC (cost per click), conversions, and even revenue.
Use this free tool from Uber Suggest to do your own keyword research!
Pressure washing keyword research matters because, in this process, we will advise you on which keywords to bid on and which ones to stay away from. Not all keywords that are relevant to your business should be added to your campaigns.
We tend to focus on low-hanging fruit first and work our way up. By looking at the average CPC for all your relevant keywords, we can identify which keywords have the least amount of competition with the most upside potential.
In comparison to other forms of digital marketing, the CPC system of Google Ads has a low cost of entry. This means that you can get started with small budget and scale into what works over time. This protects your wallet from large marketing losses. This is really great for companies in a very saturated market.
When you have a lot of competition in your business's niche, it can be hard to compete organically with bigger brands. Google Ads levels the playing field. When it comes to showing above the competition in Google Ads, it's not all about bid price. You can easily outrank the competition by having better ad quality scores.
Here at The Social Media Pros, we swear by the data. It's the number-one non-subjective indicator we have to tell us if what we're doing is working. We never get it right during the first test. It's rare that any agency does. However, by analyzing the data over small tests, we are able to scale what works, remove what doesn't, and test again.
Sales are low? Going into the off season and need some explosive growth fast? Try Google Ads. Organic SEO growth matters, but it won't get you overnight success. It takes time. However, with Google Ads, your phone could be ringing off the hook or your online store could be sold out in a week's time. This is due to the instant nature of Google Ads.
Have you ever been surfing the web only to see ads from a company whose website you've visited in the past? That's re-marketing, and it works really well. The average conversion of a website is 4%, meaning out of one hundred people that come to your website, only four convert. What about the other 96? They already have interest. We'll re-market to them.
Have you ever searched for a company on Google only to see that the first result isn't that company? This happens when competitors bid for your name. Ideally, Google doesn't want this to happen. So, we always include a very small portion of your ad budget to your business's name to deter other companies from bidding against it.
We have spent every day over the better part of the decade inside of pressure washing Google ad accounts. We’ve seen what works—as well as what doesn’t.
We stay up to date will all recent communication from Google regarding Google Ads and all of its subsidiary products to be able to provide our clients with the best possible ROI.
Our average ROI with our clients is 3.76x when it comes to Google Ads, and that’s a number we’re very proud of. We are always learning and improving to increase that number for the benefit of our clients.
