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Does your website need a makeover? Reach out to our roofing website design experts, and they will create a brand-new site for you that converts visitors into customers.
A good-looking website is the final destination for anyone exploring your brand before they schedule a roofing job. However, many first-time entrepreneurs struggle to get a good-looking site in the first place. Writing copy, choosing colors and design flair, picking fonts, and connecting that site to Facebook and Google Ads… it can be a lot for a singular business owner to handle.
Instead of doing this work on your own, let a team of experts handle it for you. At The Social Media Pros, we have an entire team of SEO strategists, web devs, and copywriters. They have done the research and earned the necessary experience to make your website succeed. Let them take charge of your site, and you’ll enjoy the benefits without having to do all the work.
It is always a good idea to have a beautiful website, but the question is, does it convert or not? If your website looks great but doesn’t book jobs, it isn’t fulfilling its responsibilities. Maybe you don’t have CTA (call-to-action) buttons in the right places. Or, perhaps your website is too difficult to navigate.
Whatever your website’s problem is, we are prepared to figure out the problem. We have special tools that track how customers interact with your site. This helps us figure out where they get lost, change their minds, etc. This helps us edit your website so it can convert more easily in the future.
As soon as a visitor lands on their website, they are forming a first impression. We make sure it's a good one.
We build our website on professional WordPress platforms to maximize your Google search rankings.
Professional-looking websites build trust. This has been true for as long as the Internet has been around. Let us help!
Your competitors already know the importance of a well-made website. Don't let them beat you at this game.
A strong website that converts visitors into customers is crucial for PPC digital marketing campaigns.
A professional roof website is making sales for you even when you're busy, enjoying your evening, or on vacation!
Think that you can just build your website on Wix, Google, or Squarespace? Think again. While this could work for fledgling roofing businesses, if you want to appear truly professional, WordPress is a must. Otherwise, you are missing out on key SEO benefits. (Did you know that it is 8.5x harder to rank a website on Google if it's built on a website builder platform?)
That depends on the sort of website you want. If you only need eight to ten pages, you can expect to pay less than if you needed a hundred pages. As a general estimate, our most inexpensive websites cost $1,500, with the price increasing as more pages are required. Reach out to us anytime for a free quote.
We prepare your website for success across all platforms—desktop computers, smartphones, and tablets. That way, your site visitors have a good experience no matter what device they are using.
SEO is a crucial part of web design, and we keep it in consideration every minute we work on your site. We perform keyword research and use the best SEO practices to help your site climb Google's rankings.
The Social Media Pros will create a brand-new website from scratch for you! Once we have finished making it, we will connect it to your domain, and you'll be able to instantly transfer from the old to the new.
Although difficult for first-timers, you can absolutely build your own roofing website if you invest enough time and energy into the process. Just bear in mind there are many aspects of site creation to consider—especially if you want to rank highly on Google.
We have prepared some guidelines for you to follow if you want to try site creation for yourself. See the sections below.
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of roofing keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your roofing pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to roofing for you to be sure to include in your website build.
One of the best things you can do to get a high ranking roofing website is to ensure that you have individual service pages. For example, let’s say you do roof installation, roof inspection, and roof repair. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual roofing service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “roof installation”, if you just have one page that lists all your services, you may only have the keyword “roof installation” appear twice or thrice. Now imagine if you had an entire page dedicated to “roof installation”!
Create individual service pages for all of the services that you provide.
Make sure that your website has a roofing blog and that you actively add roofing articles to it. Note: this is one of the things we provide monthly for our roofing SEO clients because of how monumental it can be to rank a website.
The reason having a roofing blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have a roofing blog, and you have one with four to five roof installation articles on it. Who do you think has a better chance to rank for “roof installation company near me”?
Add a blog page, and make sure to try and add at least one roofing blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your roofing website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your roofing website that links directly to your Google Business Profile.
By linking to your roofing Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable roofing company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your roofing website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your roofing website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your roofing website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your roofing website a huge ranking advantage.
Run your roofing website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your roofing website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “commercial roof installation”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your roofing site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for pressure washing related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“roofing (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“roofing dallas”
The answer is that you create location pages!
This is critical to capturing the low-hanging fruit that your competitors are likely not going after. You see, almost all of your competitors are going after the biggest city in your market. So, by adding smaller focuses and creating individual pages for the suburbs, Google will index these pages, and you’ll start showing up when people search for roofing related keywords in that particular suburb.
Add a pop-up to your roofing website that offers some kind of discount in exchange for their email. You can set up an automated system that sends them this code.
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
Add a pop-up to the home page of your roofing website.
When you’re building your own roofing website, you’ll want to make sure that you have lots of text. Not just random filler text, but actual content about the services you provide.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional roofing company, but it helps you rank much higher!
Again, if you have a roof repair page, where the words “roof repair” appear more times on your site than your competitors’ websites, Google will think your information is more valuable.
Make sure your roofing website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing roofing website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional roofing website. They will already have in their mind that this isn’t some guy with a ladder. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your roofing website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important roofing website ranking factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your roofing website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
