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We create plumbing websites with two goals in mind: to help you rank higher on Google, and to help you convert visitors into paying customers.
Behind every successful plumbing business is a professional plumbing website. What this means is that if you don’t have this site yet, you are being held back from success. However, creating a professional site is easier said than done. There are many factors to keep track of, such as fonts, colors, consistent branding with social media pages, etc.
For a truly professional plumbing website, reach out to The Social Media Pros. Our team of web developers and copywriters understands the recipe for SEO success. We are prepared to build you a high-ranking website from the ground up, helping you increase conversion rates and grow as a business.
Your website needs to succeed in two different ways. First and foremost, it needs to look good—an ugly site will immediately turn visitors away. Secondly, it needs to be able to convert. If your website looks great but still doesn’t turn visitors into customers, there’s a problem. Maybe your CTA (call-to-action) buttons are positioned poorly, or perhaps the site layout as a whole is confusing.
At The Social Media Pros, we know how to craft visually appealing websites that wow your site visitors. Additionally, we have tools that help us find “snags” in site design—for example, where users get lost or can’t make decisions. This information lets us adjust your website and continuously improve it.
First impressions are important. Make sure your customers like what they see when they land on your website.
To rank highly in Google search results, be sure your website is built on a professional platform (e.g., WordPress).
A strong website builds trust with your customers. Let us transform your site into a credible online base for your business.
Visit the top-ranking competitor websites, and you will see the role that a professional website plays in plumbing success.
If your website is not strong enough to convert PPC traffic, it won't be worth launching a PPC campaign in the first place.
A well-made website will advertise your business and make sales even when you're busy with other things or off the clock entirely.
We highly advise against it. Free site builders, especially Wix and Squarespace, make it 8.5x harder for you to rank on Google. This SEO deficiency is debilitating for plumbing businesses, so we highly recommend that you use a professional platform like WordPress instead.
That ultimately depends on the sort of website you want to build. For example, if you only need a small handful of pages, you will pay less than a client who needs over a hundred pages. Our least expensive sites start at $1,500; reach out to us with more information about your dream site to get a free quote.
Yes because most of your business will come from mobile users. We ensure that your website is ready to browse on desktops, tablets, and smartphones.
This is one of our top priorities. We conduct keyword research and use the best SEO practices to keep your website at the top of the search results.
Rather than modifying your current website, we will build a new one. Then, we will connect your existing domain to it, ensuring a seamless transition from your old site to the new one.
To save money, you may try building your own plumbing website. Just be aware of the tradeoff: you’ll have to invest your time and energy into the site building process.
We have included some guidelines below to help you on your site creation journey. That way, you can learn how to help your site rank higher on Google.
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of plumbing keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your plumbing pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to plumbing for you to be sure to include in your website build.
One of the best things you can do to get a high ranking plumbing website is to ensure that you have individual service pages. For example, let’s say you do leak repairs, re-piping, and bathroom repairs. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual plumbing service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “residential plumbing”, if you just have one page that lists all your services, you may only have the keyword “residential plumbing appear twice or thrice. Now imagine if you had an entire page dedicated to “residential plumbing”!
Create individual service pages for all of the services that you provide.
Make sure that your website has a plumbing blog and that you actively add plumbing articles to it. Note: this is one of the things we provide monthly for our plumbing SEO clients because of how monumental it can be to rank a website.
The reason having a plumbing blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have a plumbing blog, and you have one with four to five plumbing articles on it. Who do you think has a better chance to rank for “plumbing company near me”?
Add a blog page, and make sure to try and add at least one plumbing blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your plumbing website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your plumbing website that links directly to your Google Business Profile.
By linking to your plumbing Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable plumbing company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your plumbing website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your plumbing website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your plumbing website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your plumbing website a huge ranking advantage.
Run your plumbing website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your plumbing website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “commercial plumbing”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your plumbing site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for plumbing related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“plumbing (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“plumbing dallas”
The answer is that you create location pages!
This is critical to capturing the low-hanging fruit that your competitors are likely not going after. You see, almost all of your competitors are going after the biggest city in your market. So, by adding smaller focuses and creating individual pages for the suburbs, Google will index these pages, and you’ll start showing up when people search for plumbing related keywords in that particular suburb.
Add a pop-up to your plumbing website that offers some kind of discount in exchange for their email. You can set up an automated system that sends them this code.
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
Add a pop-up to the home page of your plumbin website.
When you’re building your own plumbing website, you’ll want to make sure that you have lots of text. Not just random filler text, but actual content about the services you provide.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional plumbing company, but it helps you rank much higher!
Again, if you have a residential plumbing, where the words “residential plumbing” appear more times on your site than your competitors’ websites, Google will think your information is more valuable.
Make sure your plumbing website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing plumbing website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional plumbing website. They will already have in their mind that this isn’t some guy with a toolkit. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
In regard to SEO, making sure that your plumbing website has an SSL certificate can help your rankings. It goes without saying, but the last thing you want a homeowner to see when they try and go to your website is a message saying “this site may be unsecured”.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your plumbing website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important plumbing website ranking factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your plumbing website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
