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A professional HVAC website is instrumental to your business’s success. Reach out to The Social Media Pros, and we will create a site that looks great and effectively converts visitors into customers.
A functioning website is crucial to your HVAC business’s success. This website must look its best if you want a high conversion rate. Additionally, your website’s branding must match your Facebook page, Google Ads, and other marketing channels. There are many design considerations to be made here; if making all these decisions is overwhelming for you, reach out to The Social Media Pros.
We are a team of professional SEO strategists, web developers, and copywriters. We create HVAC websites that are ready for success, helping clients like you rank higher in search results and book more HVAC jobs.
Even if your HVAC website looks great, it could still be losing customers. This is because strategic design decisions have to be made to aid with conversion. For example, are your CTA (call-to-action) buttons in the best places? Is your site easy to navigate, or is it like a maze?
At The Social Media Pros, we know how to track down potential problems and resolve them. We have tools that see how customers interact with your site, where they get lost, and where they fail to make a decision. Using this data, we will be able to adjust your website, gradually refining it into the best version of itself!
Customers start making decisions as soon as they visit your site. Make a good first impression with our design pros.
We build websites on professional platforms like WordPress to improve their Google search rankings.
A professionally made website is more likely to build trust with potential customers. Boost your credibility!
If your competitors already have professional websites, it's important that you act fast to take away their edge.
A website with a strong conversion rate is a must for PPC digital advertising campaigns. They work hand in hand.
A well-designed website is hard at work, earning you brand-new customers even when you're away from the computer screen.
Some HVAC businesses choose to build their website on Wix or Squarespace, and while this technically works, you should prioritize moving your website to a professional platform, like WordPress. This is because less professional platforms offer fewer design options and often rank poorly in search results. (It is 8.5x harder to rank on Google with a free builder website.)
Some HVAC businesses need a site with a dozen pages; others need more than a hundred. Because of this, we provide custom pricing for every website. Our most inexpensive websites start at around $1,500. Reach out to us anytime for a free quote for our website design!
Most of your clients will be visiting your site from mobile devices. Because of this, we ensure your website is friendly for all devices. This includes desktop computers, tablets, and smartphones.
Without a doubt. SEO is crucial to our web design process, and to ensure your site ranks as highly as possible, we do thorough keyword research and implement SEO best practices. That way, you can generate the maximum number of leads.
Rather than editing your existing site, we will create a brand-new one for you! By creating a site from scratch, we ensure that it is in the best possible condition and ready to impress any visitors. Once the site is done, we will connect it to your existing domain.
Want to build your own website? While this is challenging work, it can actually save you a lot of money.
We have included detailed website creation tips below. These guidelines focus on making an effective platform that ranks highly on Google.
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of HVAC keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your HVAC pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to HVAC for you to be sure to include in your website build.
One of the best things you can do to get a high ranking HVAC website is to ensure that you have individual service pages. For example, let’s say you do AC repair, heating repair, and AC installation. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual HVAC service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “AC installation”, if you just have one page that lists all your services, you may only have the keyword “AC installation” appear twice or thrice. Now imagine if you had an entire page dedicated to “AC installation”!
Create individual service pages for all of the services that you provide.
Make sure that your website has an HVAC blog and that you actively add HVAC articles to it. Note: this is one of the things we provide monthly for our HVAC SEO clients because of how monumental it can be to rank a website.
The reason having an HVAC blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have an HVAC blog, and you have one with four to five heating repair articles on it. Who do you think has a better chance to rank for “heating repair company near me”?
Add a blog page, and make sure to try and add at least one HVAC blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your HVAC website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your HVAC website that links directly to your Google Business Profile.
By linking to your HVAC Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable HVAC company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your HVAC website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your HVAC website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your HVAC website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your HVAC website a huge ranking advantage.
Run your HVAC website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your HVAC website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “air conditioner replacement”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your HVAC site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for HVAC related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“HVAC (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“HVAC dallas”
The answer is that you create location pages!
This is critical to capturing the low-hanging fruit that your competitors are likely not going after. You see, almost all of your competitors are going after the biggest city in your market. So, by adding smaller focuses and creating individual pages for the suburbs, Google will index these pages, and you’ll start showing up when people search for HVAC related keywords in that particular suburb.
Add a pop-up to your HVAC website that offers some kind of discount in exchange for their email. You can set up an automated system that sends them this code.
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
Add a pop-up to the home page of your HVAC website.
When you’re building your own HVAC website, you’ll want to make sure that you have lots of text. Not just random filler text, but actual content about the services you provide.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional HVAC company, but it helps you rank much higher!
Again, if you have an AC installation page, where the words “AC installation” appear more times on your site than your competitors’ websites, Google will think your information is more valuable.
Make sure your HVAC website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing HVAC website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional HVAC website. They will already have in their mind that this isn’t “some guy”. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
In regard to SEO, making sure that your HVAC website has an SSL certificate can help your rankings. It goes without saying, but the last thing you want a homeowner to see when they try and go to your website is a message saying “this site may be unsecured”.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your HVAC website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important HVAC website ranking factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your HVAC website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
