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We create high-ranking garage door installation websites that grow your business’s visibility. The goal is to send traffic to your website and help you schedule jobs.
A professional website is crucial to your garage door installation business’s success. However, making a professional website is easier said than done. You’ll need to choose consistent fonts and colors. You’ll need to write copy for each web page. You’ll also need to ensure branding is consistent with your Facebook and Google Ads.
To avoid this difficult work, reach out to The Social Media Pros. Our web devs, copywriters, and SEO strategists go the extra mile to provide you with a stunning, top-ranking website. That way, you connect with more garage door installation clients and grow as a business.
Having a beautiful website is one thing. Whether it can actually convert customers or not is another. If your website is visually stunning but fails to generate revenue, then what good is it really?
At The Social Media Pros, we prioritize both beauty and functionality when designing client websites. That way, your site visitors are impressed by what they see and don’t become lost along the way. This increases conversion rates and gives you more garage door installation projects to work on.
It only takes a few seconds for potential customers to make a snap judgement of your website and start making a decision.
If you want to rank highly on search engines, your website must be built on a professional platform (e.g., WordPress).
The stronger your website is, the more trust it will build. Rely on The Social Media Pros to transform your site into a conversion machine.
Your competitors have already invested in professional websites. Make sure you do as well so you aren't at a disadvantage.
For a PPC campaign to be successful, you must have a strong website that is capable of actually converting inbound traffic.
A well-made website will generate leads for you even when you're not paying attention, making it an invaluable tool for your company.
We don't recommend it. Free website building platforms such as Wix and Squarespace make it 8.5x harder to rank a website on Google. This is a crippling SEO disadvantage that will make it hard for you to complete. Instead, design your website on a professional platform such as WordPress so your garage door installation business has the fighting chance it needs.
That ultimately depends on the overall size of your website. Some businesses only need a few pages; others want as many as a hundred. Our lowest sites typically start at $1,500 and increase in price based on how many pages you need. Reach out to us anytime for a free quote.
Making your website accessible for all devices is one of our highest priorities. Expect a stunning site whether you browse it on your desktop computer, tablet, or smartphone.
Yes! We keep SEO in mind from the moment we begin building your website. We perform all the necessary keyword research and follow SEO best practices to help your website rank higher and drive more leads to your business.
If you already have a website, we will create a new site from scratch instead of adjusting the old one. Then, we will connect it with your pre-existing domain, ensuring a seamless transition.
Don’t want to pay someone to make a garage door installation website for you? You can always do the work on your own and save your money. Just bear in mind that this work is always easier said than done.
We have compiled a number of website building tips for you below. Keep reading to learn what goes into the process.
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of garage door installation keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your garage door installation pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to garage door installation for you to be sure to include in your website build.
One of the best things you can do to get a high ranking garage door installation website is to ensure that you have individual service pages. For example, let’s say you do garage door installation, garage door repair, and garage door removal. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual garage door installation service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “residential garage door installation”, if you just have one page that lists all your services, you may only have the keyword “residential garage door installation” appear twice or thrice. Now imagine if you had an entire page dedicated to “residential garage door installation”!
Create individual service pages for all of the services that you provide.
Make sure that your website has a garage door installation blog and that you actively add garage door installation articles to it. Note: this is one of the things we provide monthly for our SEO clients because of how monumental it can be to rank a website.
The reason having a garage door installation blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have a garage door installation, and you have one with four to five articles on it. Who do you think has a better chance to rank for “garage door installation company near me”?
Add a blog page, and make sure to try and add at least one garage door installation blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your garage door installation website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your garage door installation website that links directly to your Google Business Profile.
By linking to your garage door installation Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable garage door installation company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your garage door installation website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your garage door installation website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your garage door installation website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your garage door installation website a huge ranking advantage.
Run your garage door installation website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your garage door installation website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “commercial garage door installation”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your garage door installation site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for garage door installation related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“garage door installation (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“garage door installation dallas”
The answer is that you create location pages!
This is critical to capturing the low-hanging fruit that your competitors are likely not going after. You see, almost all of your competitors are going after the biggest city in your market. So, by adding smaller focuses and creating individual pages for the suburbs, Google will index these pages, and you’ll start showing up when people search for garage door installation related keywords in that particular suburb.
Add a pop-up to your garage door installation website that offers some kind of discount in exchange for their email. You can set up an automated system that sends them this code.
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
Add a pop-up to the home page of your garage door installation website.
When you’re building your own garage door installation website, you’ll want to make sure that you have lots of text. Not just random filler text, but actual content about the services you provide.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional garage door installation company, but it helps you rank much higher!
Again, if you have a residential garage door removal page, where the words “residential garage door removal” appear more times on your site than your competitors’ websites, Google will think your information is more valuable.
Make sure your garage door installation website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing garage door installation website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional garage door installation website. They will already have in their mind that this isn’t some guy with a toolbox. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
In regard to SEO, making sure that your garage door installation website has an SSL certificate can help your rankings. It goes without saying, but the last thing you want a homeowner to see when they try and go to your website is a message saying “this site may be unsecured”.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your garage door installation website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important garage door installation website ranking factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your garage door installation website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
