Do Blogs Help SEO?
It isn’t always easy to improve your website’s SEO. There are many different ways to go about this process, but one that is relied on by companies throughout the world is blogging. By posting blogs on a regular (or even semi-regular) basis, these companies drive traffic and convert site visitors into customers. So, if you’re wondering, “Do blogs help SEO?”, the answer is yes. The real question is why and how you can use this knowledge to benefit your own business. Read below to learn more about blogs, how they help, and how you can get started on blogging with The Social Media Pros.
Provide a Flow of Regular Site Content
One of the most helpful benefits of blogging is that it provides your website with a steady stream of content. Of course, Google likes well-designed websites with user-friendly architecture. What it likes even more, though, is when those websites are being updated with fresh content. Regular blog posts signal to Google that your business is active and relevant. As a result, it will be pushed higher up the search rankings.
How often should blogs be posted to qualify as “regular posting”? We recommend at least one blog per month. Remember, quality is better than quantity when it comes to site blogs. Pumping out low-quality blows might actually harm your site’s ranking. So, remember to write about worthwhile topics. Provide useful information, and proofreading is crucial.
Improve Internal Linking
Every time you write a new blog for your website, you have an opportunity to include internal links (i.e., hyperlinks that lead to other pages on your site). But what makes these internal links so important in the first place? Sure, they encourage visitors to explore other pages, providing them with relevant information. However, the real reason internal links are so instrumental is because of web crawlers.
Web crawlers—also humorously known as spiders—are bots that search for new material to index on the internet. These spiders start with known URLs, typically provided by sitemaps. Then, spiders discover additional URLs via internal linking structures. This means that a sensible linking structure helps Google find more of your webpages, increasing the chance that they will appear in search results.
Fill In Keyword Gaps
Keyword gaps are the keywords that your competitors rank for that you don’t. For example, your website might include many instances of the phrase “pressure washing” while having nothing about “power washing”. In this scenario, anyone searching for “power washing” is much more likely to wind up on your competitor’s website. Basic rewriting could alleviate this problem, but you could also try writing a blog to fill this keyword gap.
Blogs are especially helpful when you want to target niche keywords that don’t justify their own service or location page. For example, “how to remove moss from concrete”. By writing a detailed blog about this topic, you will capture web traffic from web surfers who are not necessarily looking for your services—and potentially convert them into customers.
Earn Backlinks With Quality Content
When writing blogs on your website, providing factual, useful information should be a priority. Publishing misinformation will negatively affect your business’s reputation. On the other hand, by making your blog a helpful resource, you are more likely to earn backlinks. This is when another website links to your website. But what makes backlinks so valuable in the first place?
Backlinks are essentially “votes of confidence” from other websites. These make your site more reputable in Google’s eyes—especially when backlinks are coming from high-authority sources. Plus, when other sites link to yours, it increases organic traffic.
Boost User Engagement
A compelling, well-written blog is more likely to provide site visitors with a positive experience. Obviously, there are many benefits to delighting your site visitors. It makes it more likely that they will return to your site, and it even increases the chance that they will schedule your services. However, how does improved user engagement help SEO, assuming it does at all? It may surprise you, but it does help, and more than you might have originally thought, too.
Google tracks search engine user behavior and uses this behavior to determine site rankings. For example, when users visit a spammy site and immediately leave, Google will punish the site accordingly. On the other hand, quality content that engages site visitors and increases the length of their stay improves search result placement.
Blogging With The Social Media Pros
Do blogs help SEO? As you’ve discovered, there are many benefits to regularly adding well-written, high-quality blogs to your website. However, if you want to enjoy these benefits, you’ll have to provide the blogs. If you don’t want to write them on your own, what should you do? Turn to The Social Media Pros, and we’ll do this work for you.
Our team of SEO experts is prepared to help you climb the rankings and become more visible to your audience. Not only will we keep your site fresh with a steady stream of blogs, but we’ll also optimize your SEO in other ways, such as with site audits, citations, and site restructuring. That way, you are well-equipped for digital marketing success! Contact us online to speak with one of the pros today—we look forward to lending our expertise to you.
