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We will create a professional Christmas light installation website for you, helping you attract new customers, book more jobs, and give your business the boost it needs to grow.
When web surfers land on your Christmas light installation website, you want to make sure they have a great experience that is consistent with other elements of your brand. You want your fonts, colors, and wording to make sense. You want your details to match what you’ve already stated on your Facebook page or Google Ads. And, of course, you want your website to look its best so your customers are immediately impressed.
The easiest way to get a website like this is reaching out to The Social Media Pros! Our team of SEO and web design professionals will create a stunning website for you. This site will serve as your online base of operations for years to come.
There is more to a professional Christmas light installation site than good looks. Sure, it’s important that your website is visually appealing. However, your website needs to convert site visitors, too. If your site is struggling to land you Christmas light installation jobs (maybe because of poor CTA button placement), then corrective action needs to be taken.
At The Social Media Pros, we understand what design points work for websites and which ones don’t. Additionally, we also have tools that let us see how users interact with your site. This helps us figure out where they are getting lost. Then, by adjusting your website accordingly, we raise your conversion rate.
Make a great first impression on your customers with our site design and increase your conversion rate as a result.
For successful SEO, your website needs to built on a professional platform (e.g., WordPress).
The stronger your website is, the more trusted your brand will be by the community. Leave it to the Pros to effectively build your credibility.
Stop by your competitors' websites if you want to see the important of professional site design. You'll need to exceed their efforts.
If you want a successful PPC campaign, you'll need a website that's strong enough to convert that inbound traffic.
A professionally made website continues generating leads even when you're away, making it your #1 sales partner.
We don't recommend that you use a free site builder. If you try making your wesite on Wix or Squarespace, you will find that ranking on Google is much more difficult than it needs to be. In fact, it's 8.5x harder to rank a website on Google if it's made on a free website builder. We recommend WordPress for a professional Christmas light installation site that is SEO-ready.
The cost of a website depends on its size. If your website only needs a few pages, it will have a lower price than a website that needs a hundred. Our most inexpensive sites are approximately $1,500 and go up based on how many more pages you need. Contact us anytime for a free quote.
To ensure your website connects with as many people as possible, we ensure it is accessible on all devices: desktop computers, tablets, and smartphones.
SEO is crucial to our web design strategy. While building your website, we use keyword research and SEO best practices so it has a strong start. Over time, we continue adjusting SEO to help your business climb the search results.
Rather than editing your current site, we will make a new one from the ground up for you. Then, once it's ready, we'll connect it to your already existing domain. Transitioning from your old site to your new one is easy this way!
Looking to save as much money as possible on your Christmas light installation website? If so, you may consider building your site on your own. Be careful, though, as this is hard work with many different considerations you’ll have to make.
We have included website building tips below. Look them over and see what you can learn.
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of Christmas light installation keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your Christmas light installation pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to Christmas light installation for you to be sure to include in your website build.
One of the best things you can do to get a high ranking Christmas light installation website is to ensure that you have individual service pages. For example, let’s say you do Christmas light installation and Christmas light removal. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual Christmas light installation service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “residential Christmas light installation”, if you just have one page that lists all your services, you may only have the keyword “residential Christmas light installation” appear twice or thrice. Now imagine if you had an entire page dedicated to “Christmas light installation”!
Create individual service pages for all of the services that you provide.
Make sure that your website has a Christmas light installation blog and that you actively add Christmas light installation articles to it. Note: this is one of the things we provide monthly for our SEO clients because of how monumental it can be to rank a website.
The reason having a Christmas light installation blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have a Christmas light installation blog, and you have one with four to five commercial Christmas light installation blogs on it. Who do you think has a better chance to rank for “commercial Christmas light installation company near me”?
Add a blog page, and make sure to try and add at least one Christmas light installation blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your Christmas light installation website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your Christmas light installation website that links directly to your Google Business Profile.
By linking to your Christmas light installation Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable Christmas light installation company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your Christmas light installation website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your Christmas light installation website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your Christmas light installation website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your Christmas light installation website a huge ranking advantage.
Run your Christmas light installation website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your Christmas light installation website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “commercial Christmas light installation”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your Christmas light installation site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for Christmas light installation related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“Christmas light installation (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“Christmas light installation dallas”
The answer is that you create location pages!
This is critical to capturing the low-hanging fruit that your competitors are likely not going after. You see, almost all of your competitors are going after the biggest city in your market. So, by adding smaller focuses and creating individual pages for the suburbs, Google will index these pages, and you’ll start showing up when people search for Christmas light installation related keywords in that particular suburb.
Add a pop-up to your Christmas light installation website that offers some kind of discount in exchange for their email. You can set up an automated system that sends them this code.
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
Add a pop-up to the home page of your Christmas light installation website.
When you’re building your own Christmas light installation website, you’ll want to make sure that you have lots of text. Not just random filler text, but actual content about the services you provide.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional Christmas light installation company, but it helps you rank much higher!
Again, if you have a residential Christmas light installation page, where the words “residential Christmas light installation” appear more times on your site than your competitors’ websites, Google will think your information is more valuable.
Make sure your Christmas light installation website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing Christmas light installation website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional Christmas light installation website. They will already have in their mind that this isn’t some guy with a ladder. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
In regard to SEO, making sure that your Christmas light installation website has an SSL certificate can help your rankings. It goes without saying, but the last thing you want a homeowner to see when they try and go to your website is a message saying “this site may be unsecured”.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your Christmas light installation website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important Christmas light installation factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your Christmas light installation website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
